Satılık arazi, Jesenice, Lipce, Jesenice, Gorenjska 4270, Slovenya

Camp today. Boutique resort tomorrow.

1. Opportunity summary

Lipce is an operating camp in the Gorenjska region, just 10 km from Bled, with its own beach by the lake and developed infrastructure. The project represents immediate cash flow from the existing business and at the same time exceptional development potential in the segment of boutique, sustainable tourism with higher added value. (27,000 m2).

This is a rare combination of:

• operational tourism,

• strategic location,

• and clearly defined expansion possibilities.

2. Current state ("as-is")

The camp is already operating and includes:

• 50 equipped pitches for motorhomes and trailers (electricity, drinking water)

• areas for tents

• refreshment bar

• modern sanitary facilities and service station

• reception

• own beach by the lake

• apartment for 4 people with a summer kitchen

Operations can continue without additional investments.

3. Location & accessibility

• Bled – 10 km

• Karavanke – 10 km

• Kranjska Gora – 30 km

• Bohinj – 35 km

• Blejski Vindgar - 8 km

The area is a stable tourist destination with high seasonal occupancy and long-term growth in demand for boutique and sustainable accommodations.

4. Development potential ("to-be")

According to spatial plans, phased upgrades into a boutique resort are possible:

• small hotel

• 10 mobile homes

• treehouses (conceptual project already prepared)

• adventure park / experience program

Development can be carried out gradually, alongside the ongoing operation of the camp.

5. Target market

• upper middle-class guests

• active couples and families

• digital nomads

• boutique and sustainable tourists

• higher-end motorhome guests

Trend: transition from mass camping to experiential, natural, and premium tourism.

6. Investment logic

• Immediate cash flow from the existing camp

• Phased CAPEX – development without closing the location

• Increase in average price per guest

• Revenue diversification (accommodation, experiences, F&B)

• Possibility of an exit scenario (sale of boutique resort / to an operator)

7. Competitive advantages

• rare lakeside location near Bled

• already operating infrastructure

• ownership and control over development

• low entry risk

• clear positioning: peace, nature, boutique

8. Conclusion

Lipce is not just a tourist property.
It is a platform for a long-term profitable investment in one of the most sought-after tourism segments.

Nature. Location. Profit. Vision.